May 16, 2011

The wait is over - Sally Hansen Natural Beauty Inspired By Carmindy arrives at Shoppers Drug Mart!

You may have noticed that a new line has appeared at your local Shoppers thanks to Sally Hansen and Carmindy - who was in Toronto recently to launch it!  I'm a Carmindy fan from way back and have always admired her style on What Not To Wear - I like that she never tries to force a complicated makeup routine on someone who normally wears no or minimal makeup which I'm sure was the inspiration for her 5 minute face. The line includes all of the products that you need to achieve your own 5 minute face:
Airbrush Spray Makeup - $21- in 4 shades - the paraben free formula delivers an "airbrushed" effect to even out skin tone and visibly diminish the appearance of fine lines and skin irregularities. Contains cork oak and nourishing olive extracts to nourish skin and boost radiance while vitamin A provides antioxidant protection.
Fast Fix Concealer - $12 - in 3 shades - effortlessly conceals dark circles, flaws and fatigue without caking or sheering out when blended. Contains sunflower seed oil, mango butter and papaya and lemon extracts to smooth and revitalize skin. The formula also comes in 2 specialty colours: yellow to neutralize and diminish dark areas, redness and discolouration; and pink as an all-over brightener that adds lightness to dark areas.
Truly Translucent Powder - $19 - in 3 shades - ultra-fine loose powder with micronized colour provides skin-perfecting coverage with a seamless, naturally translucent finish. With emollient papaya extract to help restore suppleness while bamboo powder helps absorb oil.  
Natural Powder Blush - $14 - in 3 shades - ultra-blendable, natural veil of colour that is long lasting, buildable and colour true with a formula that adapts to complement natural skin tone.  With papaya extract to nourish skin, bamboo powder to absorb oil and pomegranate for antioxidant protection. Natural Highlighter - $13 - in 2 shades: Pink Lust or Gold Luster - a weightless creamy texture creates a soft iridescence that makes skin glow with the look of health and vitality. Formulated with safflower, moisturizing shea butter and vitamins A & E.
Forever Stay Eye Pencil - $11 - in 3 shades - with an easy glide, long wear, waterproof formula. Formulated with cornstarch and moisturizing glycerin, they are fragrance and paraben free.
Lift and Define Mascara - $14 - in 2 shades - coats lashes from base to tip for superior lift and definition with a self-building, customizable formula that goes from natural to dramatic in just a few strokes and a tapered brush that reaches even the tiniest hidden lashes. Contains pantheol, keratin and wheat proteins to condition lashes and help prevent lash fall-out and dryness.

Forever Stay Moisture Gloss - $12 - in 12 shades - with a moisturizing formula that saturates lips with stay true colour, keeping them soft and smooth for up to 6 hours. Paraben free with kokum butter, grapefruit extract and jojoba oil.

Need help with yours, there's even an app for that! It allows you to create you own custom profile with skin tone, hair and eye colour, chose your favourite looks and learn Carmindy's wonderful and easy makeup techniques!  Available for iPhone and iPod Touch.

Also available in the line:
Luminizing Face Primer - $19
Your Skin Makeup - $19
Luminous Matte Pressed Powder - $19
Sheerest Cream Blush - $14
Sun Glow Powder Bronzer - $14
Fast Fix Eye Shadow Base - $11
Instant Definition Eye Shadow Palette - $12

Available at select Shoppers Drug Mart and Pharmaprix stores. You can also find some of the items as well as some really nice sets at The Shopping Channel -

I still love What Not To Wear - but I miss something that Carmindy used to do when the show first started - remember when she used to go through the participant's makeup bag and tell her what was wrong with everything she was using? I loved that!

Have you seen the new line and what do you think of it?

- Lisamarie -

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