November 30, 2009

Sonia Rykiel's Collection for H&M is out Tomorrow and I Don't Really Care.

As Lisamarie announced it to you a few weeks ago, Sonia Rykiel's lingerie capsule collection for H&M will be launched tomorrow with a big runway show at the beautiful Grand Palais in Paris.

I usually love Sonia Rykiel's lingerie but after watching the models fittings video (below), I'm not really loving what I've seen so far.  This collection is still waaaay better than Victoria's latest crap secrets, no doubt, but I bet these underwear will look nothing like their pictures.

Behind the scenes - models fittings



  1. I get that they're trying to make it vintage chic, but those Bridget Jones undies make me cringe...
    Oh well, I'm sure there'll be lots of chairs, paper cups with names written on them and crates all lined up on the pavement outside H&M waiting for the release anyways.

  2. People are so obsessed with labels that they don't care if it's actually nice or not. The designer gets a fat juicy cheque and H&M gets a really good PR Win-win situation. Same goes for all the capsule collections for Target.



We're so happy you want to comment! But please, if all you are here to do is promote your own link/contest or spam us - don't bother, your comment will be deleted and we will think evil thoughts about you for the rest of the day!